Today’s marketing email came from Nordstrom. Apparently I’m on a list of people they believe would like to buy a $200 handbag the size of a small envelope. This “bag” is designed to only hold my lip gloss, my phone, a debit card and my ID. “Perfect for a night on the town” the ad promised.
They know me so well.
I frequently get out for a night “on the town.” In fact, I often don my high heels, my little black dress and my fancy envelope-sized purse, whose cost could rival the commerce of a small nation. I go to expensive, swanky restaurants with soft music and dim lighting and sip martinis with olives while my lipgloss sparkles in the candlelight. How did they know?
After dark, I waltz through the city streets and laugh with girlfriends as we traipse across the square in faux fur capes and sit in elegant lounges where jazz bands wail out the blues.
Or, those could all be outright lies.
In all honesty, I haven’t left the house with anything smaller than a large suitcase since my first child was born. And, I remain doubtful that tall leather heels would look good with my denim jumpers and bird-house-patterned blouses. (That’s a little homeschool humor for you.)
I’ve tried to unsubscribe from all the upscale department store email campaigns, but for some reason they keep finding me.
They have the wrong girl.
I need to be getting emails from marketers selling blocks of time called “Silence in a lovely, dark room” or “Dark chocolate buffet and a spa tub.” “A Clean kitchen and nobody else is home.” Where are those emails?
Dear glamorous, sophisticated department store e-mailers,
I’m a mom. And unless your “bag” can hold 32 library books, size 4 diapers, a glue gun, a pair of pliers, underpants and a peanut butter sandwich, I don’t want it. So, a quick word of advice: If you intend to advertise to moms, you ought to consider selling “8 hours of uninterrupted sleep.” That’s where your money is, folks. As moms, we need a night of sleep far more than a night on the town.
Stick that idea in your handbag and think it over.